About us

Behind The Scenes At Hey!Fugu

About us

Behind The Scenes At Hey!Fugu

Why we started Hey!Fugu

We started Hey!Fugu because we knew we liked making things, we knew we liked getting things done and we knew we loved working together. As design thinking, growth-learning mindset obessessors – we trust in progress over perfection – delivering usable outputs and business value with each iteration. This left us with no excuse but to get started and get growing. Armed with fresh enthusiasm to build our own business and brand, a wealth of skills and talents across the team, and a collective great sense of humour to push us through the growing pains, Hey!Fugu was released into the wild.

Although originally Johannesburg based we turned fully virtual in late 2021. We now travel between Johannesburg, Cape Town, UK, and Botswana or wherever our clients and projects lead us. We love to laugh, are purpose-driven and our values come first.

Inspired by nature, inspired by design, inspired by humans; Hey!Fugu was founded by three friends with complementary strengths that see “flow” in everything.

Creed of the fugu

We stand for a world where honesty is the key currency and individuals can succeed based on their skill and determination, with no bias against their gender, ethnicity or background. We stand for honest but always kind communication with an aim to connect rather than divide. We stand for the dismissal of unproductive, destructive thinking – encouraging a safe space for creative and dynamic brain engaged work to take place.

We believe that communication is the universal solvent, and that tech has a responsibility not only towards profit, but also towards a better world, where key societal problems are tackled in clever ways. Better products for a better, more joy-filled world.

Star to Steer By

Our Values

Our values have always been the cornerstone of our business, informing how we approach work and measure our success. In tough times we turn to our values and find that they always guide us back on track.

Play, profit and prosperity for all
Joy in the process, strength in the system
Like Fugu, work for love, design for function and just keep swimming
Think CHICK: Curiosity, honesty, integrity, communication and kindness

meet our amazing team

The humans who make it happen

We Couldn’t Do It Without Each Other

Carien van Eeden

Graphic and UI Designer, Semi-Techie, key executor and ‘head of ‘do’.

Carien, aka ‘Blitzie’ is the key executor on the team. She prides herself on her sense of humour, ‘make it go right’ attitude and unheard-of turnaround speed. She is a graphic designer, project manager and UX designer specialising is the creation of high-fidelity mockups that can be used for user testing, development quotes and a smoother dev process. Originally from the Kalahari, nothing can stand in-between Carien and a finished product.

Tanille retief

Workshop Facilitator, UX Designer and ‘head of think’

After attending a workshop with Jake Knapp in Denver, Colorado, Tanille was hooked on the design sprint/design thinking methodology and has never looked back. She is a workshop facilitator, project manager and UX designer specialising in wireframing and the requirements phase. She is the ‘think’, detail-orientated member of the team who loves working with new people and likes to understand the ‘bigger picture’.

Tarryn Hatchett

Workshop Facilitator, Photographer, UX designer and ‘head of heart'

With a long career as a professional photographer, Tarryn, aka ‘Tazza’ is a colour and visuals expert who enjoys helping brands, products and platforms carve out their visual identities. Tazza approaches all projects with a holistic creative eye and a critical mind. An expert in the ‘empathy’ portion of the design thinking process, she is an arts and culture aficionado, cinephile and hardcore advocate for kindness.

Our Social Initiatives

In the pursuit of clever solutions for meaningful problems, we currently have 3 social initiatives we believe in and support on an ongoing basis. Click on their logos to learn more about the impact they’re making, and why we think they’re awesome.