The Pantone colour of the year is influenced by culture, mood, and even politics and acts as a sort of mood ring for the year ahead – signifying where we’ve come from, where we’re at, and where we’re headed.
The Pantone colour for 2023, Viva Magenta, signifies a marked shift in the colourverse (a term that is used freely in the colour nerd community) as a hue that radiates energy, fearlessness, and uncensored self-expression, shaking off the malaise of 2022 and leaving behind the soothing periwinkle tone that the world needed in a year of mass uncertainty.
Viva Magenta is a powerful and rebellious drum beat to help us launch into the new year with optimism, vigor and spirit. This nature inspired red hue is an unabashed call to action, and we’re here for it!