The Pantone colour of the year is influenced by culture, mood, and even politics and acts as a sort of mood ring for the year ahead – signifying where we’ve come from, where we’re at, and where we’re headed.
The Pantone colour for 2023, Viva Magenta, signifies a marked shift in the colourverse (a term that is used freely in the colour nerd community) as a hue that radiates energy, fearlessness, and uncensored self-expression, shaking off the malaise of 2022 and leaving behind the soothing periwinkle tone that the world needed in a year of mass uncertainty.
Viva Magenta is a powerful and rebellious drum beat to help us launch into the new year with optimism, vigor and spirit. This nature inspired red hue is an unabashed call to action, and we’re here for it!
In this age of technology, we look to draw inspiration from nature and what it is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by red cochineal, one of the most precious dyes belonging to natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, Pantone 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, Pantone 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.
We love Viva Magenta as a playful pop of colour amongst a host of muted, nature inspired neutrals:
It also pairs beautifully with dark themes, another very popular trend in 2023. We experimented with this approach on mockups of our Bill Buddy app and felt it created a bold and modern look. The Viva Magenta pops against the grounding navy tone to bring an energy and liveliness, without it being overwhelming.
If you’re looking for more Viva Magenta inspired colour palettes have a peek here for some more options and may the Magentaverse inspire many fruitful adventures in your product designs of 2023!
