Our Approach
discover. create. elevate
Design Thinking involves thinking from the user’s perspective and getting fast feedback – working to complete MVP’s as quickly as possible to validate assumptions and get market feedback, before investing a large amount of capital or development time. We love feedback and use a process of ‘iterate, iterate, iterate’ with testing and feedback informing the next version of the workshop or product.
Always with a sense of play at heart – whether delivering a workshop, prototyping an app or designing a new piece of software – curiosity is the key component in our approach.
Design Thinking is a human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success.
Tim Brown
